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Are you looking for starting Drunken Monkey Franchise at your location in India? If Yes, then please read this post.
With the tag line “Naturally High” the company was founded in December of 2015 and begins operation just 3 months later. Selling smoothies was a great challenge in the Indian market. No company had dared to operate on smoothies alone before but it worked for all the Drunken Monkey franchise in India.
Samrat Reddy, a 30 years old man is the founder of the company. As an MBA student in Scotland, Samrat had completed his thesis on smoothies. The idea stayed with him. He worked on every single aspect of the market, experimented and developed over 170 recipes of smoothies, and established his company in the market.
Today there are more than 100 outlets of the company around the country and it is still growing.
What is is the USP of Drunken Monkey?
The company has its focus on serving the healthiest. Drunken Monkey does not use any sugars or flavors. The company follows simple recipes by mixing up several fruits and veggies together. This has helped the company in gaining the trust of hundreds of customers who prefer to keep it healthier.
What are the benefits of the Drunken Monkey franchise?
Growth opportunity
Smoothies are a new addition in the Indian market and people are welcoming it with curiosity in their mind and a smile on their faces. The curiosity people have with different kinds of smoothies is the gap Samrat Reddy built a bridge on. And now the company continues to grow at a very high speed.
Reputation
The well built reputation of Drunken Monkey is only going to help you achieve more. As the company brought something completely new in access to people, they have successfully created a decent customer base.
Ambiance
By following the old school theme with avoiding technology, Drunken Monkey tries to send its customer back into their days of childhood. People generally left the stores with a huge smile on their face and a new memory in heart.
Menu
The menu of Drunken Monkey lets people choose their favorite fruit and other ingredients they wish to have in their smoothies. This defiantly attracts the attention and interests of a lot of customers.
What is the cost of establishing a Drunken Monkey franchise?
Establishing a Drunken Monkey Franchise costs a sun of about 20 lakh rupees. Along with tax on the amount, the franchise fee company demand is 5 lakh rupees.
The royalty percentage of the franchise is 6%. As per the statistics, the return percentage of the investment is about 84%
This return is expected to happen in a period of 12 to 18 months at maximum.
The investment ensures a term of 5 years of the franchise. Ones over, the franchise owner can renew the franchise once more.
What are the requirements to start a Drunken Monkey Franchise?
As the company prefers for the customers to come, sit, and spend time hanging out at the store, the area requirement is between 200 and 1,000 square feet. Space should be in a high footfall prone area.
As it is a bit difficult to establish a new venture or product in the market, the company is only looking for an experienced franchisee. Make sure your previous experience counts in the same industry.
Although the company already has its outlets in more than 20 cities, they are furiously looking for further expansion.
For training and guidance, the company sends a thick manual for the franchisees to understand every inch of the company. The menu even helps in training the employees of the outlet.
In case of any trouble, the people at the head office will take the responsibility to help you out.
The least member requirement is 3 to 4 people for a store of 200 sq feet in size. The number of employees grows as the space of outlets grows.
Drunken Monkey Franchise Terms & Conditions
The organization also set down very clear franchising terms and conditions. The criteria are:-
- The contract is five years.
- Food Cost is 28%
- One of the problems encountered by Samrat Reddy is that it was difficult to retain continuity across all channels, and so it laid down a central point for the smooth operation of the franchise, that is, all franchisees should have a standard franchise agreement.
Conclusion
Drunken Monkey Franchise in India has established a business that no one knew existed. Coming up with a completely new product, the smoothies, the company has been able to gain the attention of a lot of people.
With 20 – 30 lakh of investment, the company claims to have 84% of returns within the first 12 to 16 months of starting the franchise.
The company is planning to spread out through the entire country at a very high pace. They have targeted all the states and union territories too. Check out your region and grab the opportunity of growing with the company.