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Are you looking for starting Goli Vada Pav Franchise at your location in India? If Yes, then please read this post.
Vada Pav has been the most beloved food on the streets of Maharashtra for as long as one can remember. Since 2004, Goli Vada pav has been the one who has almost replaced the name of vada pav with its own. Goli Vada pav franchise in India is bringing up the authentic taste of India over the foreign food we have indulged in.
The incredibly cheap prices and the lip smacking taste is something that makes one crave for Goli Vada Pav.
The venture started from a very small stall back in 2004 when Venkatesh Iyer and Shrivadas Menon decided to sell food for a living. They contemplated between South India food and Vada Pav in Mumbai. Ended up selling vada pav.
The journey was not a very smooth one, but today, they have their franchise outlets in 300 locations, in more than 100 cities of 20 states.
What are the USPs of Goli Vada Pav?
Affordable and varied – Indians love consuming variety in their food but are not always willing to pay a hefty price for it. Keeping the same as their USP, Goli Vada Pav offers extremely affordable options with a range of variety.
From deserts to beverages, to sides, and vada pavs, Goli Vada Pav has it all in the menu. The prices of the vada pavs are between 16 to 60 rupees.
Outsourcing
The Company made sure they are outsourcing in order to grow. The company gave out franchise on complete cost and labor put in by the franchise. The company then started outsourcing the patty and even outsourced the fryer for a longer shelf life of products.
Milk Shops
The Company had tied up with state run milk shops. This gave the company an incredible word of mouth promotion. They were now reaching the local households.
Mobile application
Another USP of the company is that they understand the dynamics of the market. The company is aware of the dependency and usage of applications by people. Take away food in the present world is the name for Zomato and Swiggy. This is why the company decided to launch its own application in Bangalore. They are soon going to launch the same application in Mumbai and a few more cities.
What are the requirements for owning a Goli Vada Pav Franchise?
To start up a Goli Vada pav franchise, the business owner needs a minimum of 350sq feet of space with 15 feet of the front opening. While the company may or may not offer proper seating, it should accommodate at least a waiting are for customers.
Coming to location, the company demands it to be close to a populated residential area or a college. The location should have high footfall and traffic to ensure walk in customers.
Because the food needs to be cooked completely, essentials like electricity, running water, and gas supply also come under mandatory requirements.
The franchise is spread in 20 states around the country. In Mumbai alone, there are about 16 outlets of the franchise. There are a few more in regions near Mumbai. They also have a good web of franchises in Kolkata and Bangalore. The company is focusing on growing in other cities as well.
With more than 300 outlets in the country currently, the company is targeting to open up more.
The company aims to give employment and skills to the street vendors and drop youth who aim to make money and work in life.
The company has Goli Academy, where they train their employees with restraint operation skills, management skills, customer service, sales, store management, teamwork, hygiene management, experience, and motivation.
To start a Goli vada pav franchise in an average sized shop, the owner will need to hire the staff of 4 employees at a minimum. It will ensure the smooth running of the franchise.
How much establishing a Goli Vada Pav franchise costs?
The very first Goli Vada Pav franchise had to invest 40 lakh rupees. The company was new and did not have a great idea of how the costs can be cut to so much lesser.
Currently, the investment amount required by the franchise owner is 10 to 12 lakh rupees. In case the franchise is being transferred, the company charges 37,500 rupees for the same.
The amount of investment includes the franchise fee, establishing the kitchen, decor of the outlet, investment in assets like computers, counter, seating, etc.
The rent of the outlet, salary of the staff, bills, and other costs are not included in this amount.
The revenue and returns the franchise can receive is almost 100%.
In the year 2015, almost 10 years later, the profit the company made was 55cr rupees.
In 2016, the company was employing 200 people which is now even grown. The company aims to grow and make profits as high as 350 cr.
Conclusion
Venkatesh Iyer and Shrivadas Menon started the very first Goli Vada Pav franchise in India in 2004 within an investment of 40 lakh rupees. What started with just a stall has now turned into a massive chain. With over 300 outlets in the entire country, the company is continuously growing.
The wide and affordable menu of the company has got something for everyone. The brand has been extremely popular in Mumbai for over 15 years now. The company when branched out in different cities, it received similar responses.
To open and start with a Goli Vada Pav franchise, the business owner requires an investment of 10 to 12 lakh rupees. The company demands a space of 350 sq feet with 15 sq feet of the front. The outlet should be in a crowded locality.
The company aims to employ people who are mostly school dropouts or street vendors in order to give them a better employment opportunity.
With the grand popularity of the chain, the business is meant to bring you profit without working hard on establishing the goodwill.
Also, the outlets record a great number of online food orders as well as walk in customers.