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Are you looking for starting Starbucks Franchise at your location in India? If Yes, then please read this post.
Coffee is the elixir for several people to get their day kick started. Everyone has a reason to drink coffee. Some love the versatile and refreshing tastes of the humongous variety, some drink it to get a boost of energy, and most drink it because coffee makes them feel homely.
With the same idea of how personalized coffee is, three friends who met in college started a company about 50 years ago and today the world calls it Starbucks.
In 1971, Jerry Baldwin, Zev Siegl, and Gordon Bowker, three young students from the University of San Francisco started the company in Seattle, USA.
What started with just one store is now the largest and the most renowned coffee place in the entire world with over 30,000 outlets. The Company has spread its empire to 6 continents and 78 countries.
The charismatic coffee and supreme concentration on making relationships and giving the customers a very personalized experience is what taking the company high on success.
Starbuck came to India in 2012 with its first outlet in Mumbai. Today there are about 140 outlets of the coffee shop in the country.
How to get a Starbucks franchise in India?
For the primary information, it is must to know that Starbucks does not give out franchises. Do not let anyone give you the wrong information on it. However, a person can apply for a licensed store from the company. This means, the person will only be renting the store and will not be the owner of the store.
To get the license, the person willing to apply will have to buy or rent a space for the outlet in a prominent place. The location may fall in a mega shopping mart, a college, and airports, or other such places.
The next step is to get on the company website and fill the application form.
For the next step, the company will conduct an interview with the applicant. The applicant will be asked to answer questions on capital investment capacity, location availability, and other question to check if the applicant is the right fit or not.
If the applicant is able to convince the Starbucks officials, they may receive the license. Then the applicant will be provided with inventory and training.
How much the establishment of Starbucks Franchise costs?
As the company does not give out franchises, there is no definite information available on the same. However, one can take a visit to the Starbucks outlet and calculate an estimate.
The person will have to bare costs of renting or buying a location, salaries of the staff, inventory, the interior of the store as per the standards of the company, a kitchen set up, a general food license, etc. The company must also demand a sum of the fee for the license. Again, we have no definite information on how much all of it may cost.
Starbucks franchise profit:
Starbucks owns the monopoly when it comes to coffee. People around the world love Starbucks for the rich and aromatic flavor full coffees along with a few other beverages and snacking options. While there is no information available on the statistics of profit an outlet can make, it for sure will be feasible or great.
The humongous popularity and brand name of Starbucks is enough to make enough money to run your business smoothly and still be making a lot of money out of it. The reason is simply that people love Starbucks.
USP of the company
Source: FlavCity with Bobby Parrish
- Supreme quality coffee– The reason why Starbucks is the top spot to go for every coffee lover is because of the top quality of coffee the company use. The company makes sure there is no compromise in the quality of coffee as well as other materials used in the coffee. This ensures excellent taste and consistency in the production of the company.
- Personalized experience – Throughout the world, the company makes sure they are able to give every single customer a personalized experience. For the same, they have multiple options for mixing and matching in their menu. They have hundreds of varieties in their coffees. And the most interesting and attractive remains writing name on every single cup of coffee to let the customer feel the authority and love. They do pamper their customers with the best they can.
- Customer value – Customer value remains the topmost priority of the company. For every step taken, the vision of customer service is always included. From customized orders to individual names on every single cup to make the customers feel loved. They do everything. The customers never walk out of a Starbucks with a sad face.
Starbucks Menu
Starbucks serves mouth watering beverages and snacks every one falls in love with. As per the company standards, the coffees throughout the world could be found very similar. But as the taste of people changes from nation to nation, there are hundreds of different variety of snacks and beverages options available in the outlets. In India, the company has specifically introduced some dishes with a blend of international and Indian tastes coming together.
The menu includes-
Drinks include
- Featured Drinks
- Freshly Brewed Coffee
- Espresso
- Crème Frappuccino®
- Coffee Frappuccino®
- Other Beverages
- Teavana® Tea
- Cold Brew
- Iced Shaken
Food Includes
- Specials in the menu
- Parfait & Fruits
- Sandwiches, Wraps & Croissants
- Desserts
- Cookies & Muffins
Conclusion
Starbucks is an extremely loved brand that never compromises with the value of the brand and its ethics. When taking a decision to invest in the Starbucks franchise in India, one needs to display its best qualities for the company to trust them and proceed with the licensing procedure.
Over the years, Starbucks has become a buzzing spot for coffee lovers and is surely running in profit.
While the establishment may demand quite a lot of capital, Starbucks does not give out franchises.
This is why there is a very low chance that one may get the license by the company. Also,